Meet the Team

Ismail Chowdhary

Our Founder

Originally from Pakistan, Ismail began his journey in the UK with hard work and determination, starting out at the Mars Chocolate Factory. His entrepreneurial spirit soon shone through — first selling leather jackets at local markets, then opening a ladies’ and men’s fashion store in Southampton.

In 1977, Ismail followed his passion and founded Direct Carpet Centre, beginning a new chapter in the world of carpets.

Known for his warm personality and dedication, he quickly became a well-loved figure in the local community.

Though Ismail is no longer with us, his vision and values continue to live on. Today, the family proudly carries on his legacy — delivering the same passion, quality, and personal service that he built the business on nearly 50 years ago.

Ismail Chowdhary
Kal

Kal

Director

With over 35 years of experience, Kal has been proudly continuing the family tradition started by his father, Ismail, back in 1977. Known for his strong passion for quality flooring and friendly approach, Kal has helped shape Direct Carpet Centre into the trusted, family-run business it is today. His knowledge and dedication ensure that every customer receives expert advice and a personal touch.
 Jav

Jav

Co-Founder

Jav spent over 35 years in the flooring industry, building Direct Carpet Centre alongside his brother Kal and carrying forward the vision of their father, Ismail. Known for his passion, hard work, and wealth of experience, Jav played a vital role in shaping the business.
 Umar Ismail

Umar Ismail

Manager

As the third generation in the family business, Umar brings over 10 years of experience and a modern, forward-thinking approach. Passionate about continuing his grandfather Ismail’s legacy, Umar is dedicated to providing customers with a seamless experience — whether online or in-store — while ensuring the family values of quality and care remain at the heart of everything we do.
 Konrad

Konrad

Sales & Warehouse Assistant

With over 7 years at Direct Carpet Centre, Konrad is known for his friendly approach and excellent attention to detail. He enjoys creating precise cutting plans and preparing carpets and flooring ready for jobs, ensuring every order is perfectly tailored for customers. Whether in the warehouse or assisting on the shop floor, Konrad’s passion and care shine through in everything he does.
 Dan

Dan

Sales & Warehouse Assistant

With over 10 years of experience at Direct Carpet Centre, Dan is a reliable and friendly member of the team. He’s always ready to help customers find the perfect flooring and takes pride in preparing orders with care, making sure each customer leaves with confidence in their choice.